In-game advertising in Games powered by vreo

Brand placement in films and TV shows is a widespread and established practice whereas the in-game advertising market is up-and-coming. The prognosis for growth as well as the acceptance of ads by users reach high levels.

vreo offers the possibility through the choice of diverse search parameters to find suitable software partners that can place branding prominently. Dynamic costs incur according to visibility and reach. The big advantage that vreo offers: the adverts can be swapped and adapted at any moment after launch.

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Coverage of all major platforms

With vreo you reach all platforms that use our supported graphic engines. This includes not only PCs but also smartphones, nextgen consoles and even virtual reality devices like the Oculus Rift!

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Which marketing channels can be covered with vreo?

vreo has created a new channel – the gaming market. According to statistics from the BIU 34,3 million people play video games in Germany. 47% of those are female and the average age is 35, a target demographic with a large purchasing power.

Apart from the placement of your brand and the linked visibility as well as the measurability of the views  is the possibility to export screenshots or short trailers from the game and upload them to various social media platforms.

The practical side of vreo is that often already available digital content, be it placards, videos or 3D models, can be used. This means that without time intensive additional work a new market can be opened – together with a selected partner!

For videos

The video that was produced for your product can be taken and used in games. Just put the ad on interactive tvs, displays or even during the loading phase of the game.

For sounds

Your company has an unforgettable radio ad, a unique jingle or just a certain message which the whole world should hear. Find the fitting match for the immersive integrated placement of a sound file within the vreo marketplace.

For props

You dream of having your product as a key feature of a game? vreo for props is just the thing.
With the agreement of the software developer you can make your product to one of the important elements of the game.

For textures

You want to place a banner or poster to draw attention to your product? No problem as vreo for textures allows you to place the poster within the game or software in various places, for example house walls or storefronts.

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Good and bad in-game advertising

There are infinite possibilities to place vreo assets. The golden rule is that adverts should not be intrusive but still be visible for the users. Look out with the help of our Matching System to be sure that the software as well as the product placement opportunities fit to put your media in the best light. Below we have some examples of successful placement as well as the advertising opportunities matches both – the content and your company.

Examples for good in-game advertising

Game Progress

Put vreo assets near objects that are necessary to advance in the game, this insures that these assets will be seen by users which, in turn, increases the coverage.

Cutscenes

In-game cutscenes are another possibility to insert vreo assets discretely. Especially props and textures offer high visibility due to the necessity of these scenes.

Points of interest

Areas that the user sees from far away, that stand out (e.g. tall buildings) are also potential areas where vreo assets can be placed.

Level Design

Using clever level design you can steer the user past vreo assets. In a linear level design it is quite easy to steer the user’s attention to a vreo asset.

Content that have no place in vreo

Unconstitutional

Please check the media you want to use in advance for possible unconstitutional aspects according to various countries. In Germany, for example, various works (this includes music and pictures) or symbols from certain organisations or persons or persons are unconstitutional and therefore prohibited.

Pornography

Lots of the applications that are offered on vreo will be used by minors and through showing sexual or violent content will receive a higher age rating. This is why the display of the act of sex and primary/secondary sexual characteristics, are prohibited on vreo.

Forbidden Symbols

Placing forbidden symbols, for example the Hakenkreuz, is not allowed and can get the medium in which it is placed banned.
This is why the use (even for anti-campaigns) of these symbols is banned worldwide on vreo. We reserve the right to disable accounts that transgress against this.

Political

Political content is hard to check and often not relevant to the majority of the target group. To avoid misuse and the sidestepping of the guidelines respectively we are not allowing political content at all.

Drugs, Nicotine, Tobacco

Please refrain from placing these type of adverts – we will not take any responsibility for any retroactive ban of adverts or software. We do not tolerate any content advertising illegal drugs. We will show no hesitation in informing the appropriate authorities if we find any advertisements for illegal drugs on vreo.

Racism/abusive content

Any such content will not be tolerated and if found will be removed at once by the vreo support team. vreo will not be liable for any legal consequences.

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Any questions left?

We hope that the information and suggestions above have given you a good overview of vreo. If you have any further questions, do not hesitate to contact us.