vreo a tool made for developers

Contrary to popular belief, software development is a complex and cost-intensive process. Generating funds is quite hard for new studios and businesses but established companies can benefit from a larger budget as well.

vreo provides a platform that offers developers the possibility to present their projects to develop advertising campaigns together with marketing companies. Registering and uploading campaigns is free, a sales provision depending on the value of the campaign will only occur after a successful deal.

Which features does the vreo plugin include?

A software interface (API) will be provided that makes it possible to place brands and/or adverts in the official releases of various graphic engines (Unity 3D, Unreal Engine 4,). Assets (e.g. pictures or videos) can be placed in predefined placeholders (e.g. posters, tvs ) and displayed. These assets are placed in a specified folder within the software file structure.

This gives you the possibility for swappable in-game advertising which is used in films and tv but has not yet found possible application in software. Our API was developed in C++ and C# and enables an easy swap of the advertising files per drag and drop, even retrospectively. According to various studies the majority of users find the integration of adverts in games not to be distracting but even to make it more realistic.

For videos

Do you have TVs, screens or other visual displays in your software that could be filled with content? With the vreo plugin you can set them up to loop or play at the push of a button. To update the content with different videos, just swap the files through an update.

For sounds

Do you have radio stations, tv stations, public announcements or similar planned? You can now populate your virtual world with music or audio (e.g. jingles, slogans, ads) to enhance the realism.

For props

Do you want to adjust your environment to be more like the real world or do you still have props that are undefined or have no textures? Why not improve your budget and discreetly integrate a few brands.

For textures

Another simple, effective and non-obtrusive possibility is to offer surfaces to insert textures (e.g. logos) or graphics (e.g. on posters, placards, advertising pillars) which can be incorporated directly into the level design.

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Good and bad in-game advertising

As we have already indicated, advertising in games is accepted by the majority, but only if it has been implemented well. In other words, if it doesn’t register directly in the foreground. There are infinite possibilities to place vreo assets. The golden rule is that adverts should not be intrusive but still visible for the users. If you place your textures and replacement assets into your world hidden in the corners or the back of levels then you won’t be an interesting partner for potential advertisers. Therefore plan well defined, visible areas when creating your software but do not put them right in front of the user so that they think it is just another “Ad-game”.

Furthermore you should make sure that the adverts fit into your game. A game with an age range of 6+ should not really advertise alcohol. You would expect that in a wild west saloon though.

Examples of good in-game advertising

Game progress

Put vreo assets near objects that are necessary to advance in the game, this insures that these assets will be seen by users which, in turn, increases the coverage.

Cutscenes

In-game cutscenes are another possibility to insert vreo assets discretely. Especially props and textures offer high visibility due to the necessity of these scenes.

Points of interest

Areas that the user sees from far away, that stand out (e.g. tall buildings) are also potential areas where vreo assets can be placed.

Level design

Using clever level design you can steer the user past vreo assets. In a linear level design it is quite easy to steer the user’s attention to a vreo asset.

Examples for bad in-game advertising

Oversaturation

Besides addons, DLC’s and of course game sales, in-game advertising can become a large additional income. However, do not go over the top. Either with the amount of adverts or with active references to them.

Out of context

Have you stumbled across a soft drink ad in a medieval castle? Of course not, this is incoherent brand placement that rips the user out of the immersion. Consider your users and watch out for sensible advert placement and content.

Annoying

Nobody wants the most gripping scene to be laced with adverts or even popups. This is why you should start incorporating vreo assets from the very beginning in the game design to save you and your users a lot of irritations.